Start with the book
Think Like an Architect. A five-step decision method you can run yourself, if you'd rather work through this before talking to anyone.
Carl Vescovi · Fractional Salesforce Architect · Melbourne
Extract more from your Salesforce investment.
Salesforce keeps shipping features that you pay for whether you use them or not. I close that gap for COOs and CROs, using twenty years of my own Salesforce implementation judgement to build a governance model that shows exactly where the platform is paying off, and where it isn't.
The Gap
Your Salesforce costs more every year. What it returns doesn't follow automatically.
In , Salesforce announced that list prices for Enterprise and Unlimited editions would rise by an average of 6% from that August. The increases, in their words, “reflect the significant ongoing innovation and customer value delivered through our products”. Delivered isn't the same as adopted, and the distance between the two is what you end up arguing about at renewal.
Usually the picture is the same. An admin doing good work under pressure, with no architect above them to catch what they can't see. A decade of decisions nobody wrote down, now compounding into risk nobody's named. Features arriving faster than anyone has time to evaluate for revenue or operational impact. And a leadership team asking sharper questions each year about what the platform is actually returning.
Everyone's circumstances are different, but the clock doesn't stop on value realisation. It keeps running whether anyone is watching it or not.
Philosophy
Platform is the smallest lever you have.
BCG's research into AI and digital transformation found the split is roughly 10% algorithms, 20% technology and data, and 70% people, process and cultural change. Most Salesforce advice starts at the wrong end of that ratio: what to build, what to switch on, what to buy next.
I start with process and people, because that's where most of the outcome actually sits. Platform decisions come after, shaped by what the organisation and the people in it actually need, not before.
Human-centred first. The platform should follow the decision, not drive it.
How I Work
Support scaled to suit your needs, not mine.
The work is advice, not delivery. I help establish the habits and governance your admin and organisation can carry forward.
Design authority
Changes get reviewed before they get built, not after they've caused a problem.
A roadmap with an owner
Someone accountable for where the platform is going, and for saying no to the things that don't serve it.
Release reviews
To determine what, if anything, in the latest release could add value to your organisation.
An admin who can carry the model forward
Your admin already knows the org better than anyone. I give them the architectural practices to act on that knowledge, so decisions move from reactive fixes to a plan your leadership team can actually see.
Time and materials starts the clock when something is already wrong, and stops when the hours run out. A retainer does the reverse: someone already in the picture, paid to stay there, with no incentive to make the work bigger.
The level of support can flex. The goal doesn't have to.
The Method
Good judgement starts with a method, not a guess.
Before I recommend anything, I score your organisation against a governance framework built from twenty years of Salesforce implementation work — the same method published in my best-selling book, Think Like an Architect. Not a generic ‘health check’, but a structured read on where decisions are getting made, where they aren't, and what that's costing you.
I look across six areas: whether leadership has a shared view of where the platform is going, whether there's an actual roadmap, whether decisions get written down, whether the right tools reach the right people, whether anyone's accountable for outcomes, and whether anything gets reviewed before it compounds into a problem. Score low on the areas that matter to your business, and that's exactly where the risk is sitting.
The difference isn't the framework. It's whether it changes the decision at the end of it.
Want to see what this actually produces? Request a sample report before you book anything.
Independence
What I don't do
I don't resell licences. I'm not a Salesforce partner. I don't sell the implementation of my own advice.
So when the answer is that you don't need the thing you're being sold, I can say so and you've got no reason to doubt me. It's often the most useful thing I do.
I also don't build. Where work needs hands on a keyboard, I'll design it and hand it to your admin, or point you at someone better suited to building it.
Ways to Work Together
Trust must be earned.
I appreciate trust takes time to build. Read the book, see a sample assessment, or book time with me directly. Each one tells you something different, and none of them commit you to anything else.
Get your Salesforce AI Governance Score
3 minutes. 6 questions. Get your personalised AI governance readiness score, with a short report on where the risk actually sits — emailed straight to you.
It's the same method behind a full assessment, in miniature. If it turns up something worth going deeper on, the full Salesforce AI Readiness Assessment is $2,500 AUD for the first three clients — credited in full to your first month if you go ahead with a retainer within 30 days.
See a sample report first
Contact me
Every organisation and Salesforce org is different, and most of what matters isn't visible from outside. If you feel like you're not getting the most out of your investment and you'd like to talk it through informally, send me a message and I'll contact you. No pitch, no obligation, and I'll tell you honestly if I don't think I'm the right help.